Persona of Modern Media: Mayakovsky through the Eyes of “Post-Science” and Mass Culture

The article studies the issue of popularization scientific knowledge that forms its own media sphere, and their transmedia “mutation”. examines Vladimir Mayakovsky’s characters related myths: “lover”, “suicide”, “propagandist”, “rebel”, etc. It is noted a historical or literary persona, depending on era political situation, freely changes axiological status. Currently, Mayakovsky meme, template, sign expresses modern stereotypes mass consciousness. talks about such platforms as “Arzamas”, “Russian Seven”, “Yandex.Zen”, which presents variety materials in orientation to addressee, style correlation with facts: from those claiming be school-methodical texts frank fakes. concluded order attract consumer, articles are built principle cognitive dissonance, it one most effective ways producing “meanings” for exploitation In case Mayakovsky, there collision opposite, mutually exclusive ideas him.